BauBau
Unlocking endless play & limitless Imagination
What is BauBau?
Innovative concept
BauBau transforms construction play with large, geometrically designed foam blocks that stick together with strong magnets, allowing for expansive, imaginative play.
Target Audience
The target audience is children aged 3-12 but our brand also caters and speaks to to the elderly in rehabilitation and nursing homes.
Market Potential
With a total addressable market projected at €15 billion, we aim to capture significant share (+€25M) with an aggressive online expansion.
What makes BauBau better?
Building Scale
Large constructions promoting active, energetic play that children can physically interact with, unlike conventional sedentary toys.
Material Blue Ocean
Qualico will act as a pioneer by bringing the durable, lightweight expanded polypropylene (EPP) from industrial to toy applications.
Shape Geometry
Based on 3D-math and geometry, the unique 'truncated octahedron ' shape facilitates intricate designs and endless building possibilities. A unique and IP-protectable concept!
BauBau's innovative approach differentiates from conventional plastic toys by enabling large-scale constructions that children can interact with physically.
Our unique geometry allows for endless building possibilities not achievable with standard systems like LEGO or Duplo, while our impact resistant material allows active, energetic and wild play, just what kids need!
How big is this opportunity?
1760
Established
Year the construction toy market began
€15B
TAM
Total Addressable Market
€1.5B
SAM
Serviceable Available Market
€25-50M
SOM
Serviceable Obtainable Market
5-6%
CAGR
Projected growth 2023-2030
The construction toy market is evergreen and highly stable, with key competitors including LEGO, K'nex, Mega Blocks, and Lincoln Logs.
Despite its long history, there has been low amounts of new innovation in this space, creating an opportunity for BauBau to disrupt with a fresh & funky concept!
What problem do we fundamentally solve?
The Problem
Most construction toys are small and designed for use while seated, limiting the possibilities for creative and active engagement in play.
Traditional building blocks confine children to stationary, desk-based activities that restrict physical movement and full-body creativity.
The Solution
BauBau allows for large-scale constructions and active play, promoting physical movement and creativity among children and their caretakers.
Our toys facilitate imaginative building while ensuring safety and durability, transforming construction play into a dynamic experience.
How will we scale this brand?
Instant access to 11 countries
Levering Qualico's existing distribution: Belgium, Netherlands, France, Germany, Spain, Italy, United Kingdom, as well as the United States, Canada, Poland, and Sweden, all on day one.
Multiple distribution channels
Products will be available through a premium webshop and popular online marketplaces to maximize reach and dominate the D2C market. Later 'direct to retail' will be added.
Well considered product offering
Launching 3-5 product sets at different price points to maximize customer LTV.
High end and premium marketing
Devoting 15-20% of revenue to online marketing initiatives targeting parents, educators, and children.
Timeline
1
Phase 1: FOUNDATION
(Completed)
  • Market research and data analysis
  • Concept development & prototyping
  • Qualitative research with potential customers
  • Validation of mass production feasibility
  • Financial viability assessment
2
Phase 2: REFINEMENT
(Ongoing)
  • Finalization of block shapes
  • Compliance with regulations and safety certification
  • Price point optimization
  • Development of various playsets
  • Supply chain development
3
Phase 3: LAUNCH
(Starting 2026)
  • Estimated Investment: €500k - €1M for aggressive international expansion.
  • Pre-money valuation at €3M.
  • International launch of BauBau
The builders behind the brand
Our diverse team combines expertise in product development, engineering, marketing, and operations to bring BauBau to life. With a mix of full-time staff and specialized part-time contributors, we have the skills needed to execute our vision.
Let's Build the Future, Together
Why invest in BauBau?
BauBau represents a significant innovation in the evergreen construction toy market, addressing limitations of traditional building sets while promoting active, imaginative play for children and families.
Qualico will launch an EPP construction toy concept as a pioneer and open a blue ocean opportunity.
What makes our product unique?
Our large-scale foam blocks with magnetic connections enable standing, active play rather than seated building, using innovative materials and geometric designs not found in conventional construction toys.
What is our market potential?
With a €15 billion total addressable market and a clear strategy for capturing the €1.5 billion serviceable available market, BauBau is positioned for strong growth in a stable industry with limited recent innovation.
Together, we can inspire creativity, promote active play, and enrich learning experiences for children and families alike, building a lasting impact in the world of educational toys.
We are here to answer all your questions!
Feel free to call Tim on +32 472 19 12 42
Email tim@qualico.be
Visit us: desguinlei 6, 2018 Antwerp, BE